The lengthwise (nose to tail) curve of your skateboard deck plays a significant role in how the deck feels. These are called either 'Camber' or 'Rocker'.
Rocker decks have a low center of gravity, and many riders find the dipped shape more comfortable to stand on and feel 'locked-in' on, giving confidence more rapidly. The minimal flex makes rocker boards a good choice for stability and predictability when riding.
A camber can give a nice springy 'pump' when carving, but can be a little more complex when handling due to this (nothing too difficult though).
Then we get to the all time familiar concave decks with a kicktail. Concave gives a really nice feel under the feet, giving more sensation of grip and being more solidly connected on the board. Kicktals are great for handling steering, enabling the rider to lift the nose over anything plus shove the nose around a little harder for tighter turning.
It all comes down to personal preference, so give them all a try and take what you like! Check out the Anchor Plank store for some of these awesome options. Different horses for different courses really.
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