We make Cruiser skateboards. That’s it. Nothing else. No distractions or other ‘fish to fry'. Nothing to steal our focus. No kidding ourselves (or you!) that we can be good at everything. No trying to conquer the whole world. We just do our best to conquer our bit of it. So each day we come in and make the best skateboards we know how. Use the best quality woods, adhesives and finishes. Shape them with an expert eye. And then let our ‘Grand Master’ behind the scenes make the test and do the rest.
There is a great deal of satisfaction to be gained from making something well, of such superior quality that you know it is going to stand the test of time. It makes the hard work and the obsessing over each and every detail worth all the effort. That’s our reward. That’s why we stick to just making skateboards. Yup, we just make boards. That’ll do piggy, that’ll do.
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