Giving a S*#t about our Skate Industry. We care about our fellow man.
I had a few people comment to me this week that they loved an earlier FB post titled 'We care about our fellow man', but it was hard to read. True dat! I thought it was too. So here it is, a bit expanded on and refined:
Two definite themes (and somewhat shades of grey in between) seem to have woven themselves throughout history not only in this industry, but many industries. With the evolution of the internet and the resulting ease of connection to information, people are more enabled to think and research for themselves on any topic. The only failure is the availability of incorrect information from incorrect sources and then people taking or believing this information sometimes without verify its accuracy. The freedom of the internet brings the ability to publish anything, accurate or inaccurate. But so be it.
Regarding these 'themes' or groups the first is one of misunderstanding or not understanding, avoiding communication, accumulating mistrust and ‘armed' (literal or inferred) conflict involving exclusion and territorialism etc.
The second is comprised of understanding, creating and using communication (to achieve understanding), building new value and accumulating trust, involvement and positive encouragement to build up each other to rise to far greater potentials never before seen. The results of this mindset are games...BIG games such as X-games and now even the Olympics.
Selfishness and fear are at the root of the first.
Compassion, generosity and a commitment to serving others and having fun together while excelling are at the heart of the latter.
When we started, we made the decision to serve a deeper social purpose. We want to unite with like-minds. Everything we do is from the root of this purpose, this purpose exists continually at the core of all our intentions, actions and decisions of what we do. We want everyone in the second mindset to contribute and to win. And we'll back them up in any way we can.
We are the second group. Which one are you committed to? and because you got this far in the blog, we reckon we know you are too...
All our love, Leigh @AP.